Drontal is sponsoring the popular pet behaviour series The Dog Whisperer on Nat Geo Wild and has also committed to a wide-reaching TV advertising campaign to highlight the benefits of worming to pet owners.
The sponsorship agreement covers series five of The Dog Whisperer as well as repeats of series one to four. The programme follows Cesar Millan as he goes into the homes of troubled dog owners offering calm and assertive guidance. The Dog Whisperer is broadcast five times a day throughout the week and will be aired until December on Nat Geo Wild. Drontal’s sponsorship credits will be shown before, during and after each episode and will feature the charismatic and expressive Schnauzer – synonymous with Britain’s No. 1 wormer.
Moreover, an additional TV advertising campaign will run until the end of August in the UK and Republic of Ireland, primarily on GMTV and Ireland AM, but also on around 15 satellite channels. All the advertising will centre around the iconic Schnauzer "Absolutely Not" campaign, serving to highlight the benefits of regular worming to a specifically targeted audience.
Drontal is the only wormer that kills every type of intestinal worm commonly found in UK dogs and cats.
Moreover, an additional TV advertising campaign will run until the end of August in the UK and Republic of Ireland, primarily on GMTV and Ireland AM, but also on around 15 satellite channels. All the advertising will centre around the iconic Schnauzer "Absolutely Not" campaign, serving to highlight the benefits of regular worming to a specifically targeted audience.
