Drontal, Britain’s number one pet wormer, is launching a two month hard-hitting TV advertising campaign featuring its iconic Drontal Schnauzer in September. The move follows a recent high-profile campaign which saw 83% of cat and dog owners naming Drontal ahead of any other wormer.
Moreover, Drontal has announced it will be sponsoring the new series (Series 6) of the popular TV programme, the Dog Whisperer, with renowned dog trainer Cesar Milan. This will be aired from October until December this year.
An innovative new competition is also being launched by Drontal to enable owners to showcase their pets and win a number of fantastic prizes. These include holidays, digital cameras, shopping vouchers, pet accessories, a year’s worth of Drontal for the winning pet and much, much more! Pet owners can submit photos and videos to www.mypetsuperstar.com which has four competition categories:
Entertaining – to showcase the most talented cats and dogs with amusing habits, funny mannerisms and clever tricks
Cutest – for cute and cuddly pets that have the ‘aahhhh’ factor
Look-a-like – for pets that resemble a famous celebrity, politician or historical character, or even those that have similar personality traits to someone in the public eye
Inspirational – for heroic pets that have helped their owners overcome an obstacle in life, motivated them to do something new or simply have a ‘tail’ of courage
My Pet Superstar aims to celebrate the unique traits and talents that make us love and take pride in our pets. Visitors to the website will be able to vote for their favourite entries and even post these to their Facebook and Twitter accounts. With four very different categories, this competition will be wide open to all dog and cat owners. Dan White, Drontal Product Manager comments “our motto is healthy pets are happy pets, and we will use the competition to remind dog and cat owners about the benefits of regular worming.”
